About Us
InsideOut Studios began as a dream of three friends and co-workers - Scott Knutson, Rick Peters and a former partner who worked together at Deluxe Corporation. In 1994, we saw an opportunity to make our dream of owning our own commercial photography studio a reality by approaching Deluxe executives about buying the company's Internal photo studio. Management agreed, and our newly formed studio moved from "inside" the company to "out" on our own. Hence the name: InsideOut Studios!
Deluxe became the studio's first client, but over the years we expanded by providing both photography and video services to companies and agencies both large and small. While our customer base is mainly located in Minnesota and the Midwest, we currently have clients throughout the U.S. and occasionally shoot in Europe
and Asia.
Our 5,000 square-foot studio is located in Eden Prairie, Minnesota, just a short drive from Minneapolis - St. Paul and the Twin Cities Metropolitan airport. We have multiple shooting bays, a well-equipped kitchen, large prop room, client conference room, front door free parking and so on.
Besides studio shoots, we travel throughout the United States and elsewhere depending on the requirements of the project. We offer a travel share program which allows multiple clients who have shoots in the same or nearby area to share in the cost of travel expenses - a good way to get the most from their marketing budgets!
Rick Peters and Scott Knutson are the principal owners but the team has grown with the addition of product specialist, Pat Barry and account manager, Peggy Weller. The studio also benefits greatly from a loyal group of talented freelancers - photographers, videographers, editors, stylists and assistants who fill in when needed and help make the operation run smoothly.
While photography equipment and technology have, and will continue to change, at InsideOut, the legacy of creating great work and having fun while doing it never will.